Warp & Weft
See the whole picture.
Basic woven fabrics are made of two sets of threads: longitudinal “warp” threads and transverse “weft” threads. By integrating discrete threads into a cohesive fabric, the weaving process creates products that far exceed the strength and utility of the underlying parts.
What does this have to do with G2G?
Today, as humans continue to develop new green technologies and systems - we often create them in 'silos'. They are designed for a singular purpose and their scope remains in a tunnel-vision.
Gray 2 Green is reimagining the very fabric that makes up this system. Our mission is to be the warp and weft of Canada’s green transition. We draw together disparate initiatives into a system greater than the sum of its parts.
We're accelerating humanity's transition to a low carbon economy - by reimagining the underlying structure of how humans bring these systems to market.